Building hope is the founding principle of DIRA - "to build hope through marketplace opportunities". DIRA began with three women dedicated to the belief that the opportunity to create and prosper is at the core of building hope in the hearts of individuals and communities. We continually search for unique and beautiful products that allow DIRA to serve as a vessel through which artists, craftsmen and their respective communities can expand market share. When you purchase any of our products you are partnering with us to help build hope and prosperity in the lives of these people, and we thank you for taking the time to read their stories of hope fulfilled and to share them with others.
Care for Wild Africa
Do you know that by purchasing our products you actually support wildlife in South Africa? Yes, its true. With every purchase of a DIRA "real" skin or horn product you not only have the benefit of enjoying a unique and individually crafted work of art, but you are also helping to contribute needed resources to the game farms that oversee the protection and well-being of South Africa's wildlife and their habitats. Private game reserves use the funds from the sale of these products to help finance wildlife habitat and anti-poaching militias.
Care for Wild Africa is a unique and wonderful organization in South Africa run by a passionate, wild animal conservationist, Petronel Nieuwoudt. Her quest is to ensure that wild animlas will continue to roam proudly and freely in Africa's majestic landscapes.