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  • DIRA
  • 812 S. Bayside Drive Tampa, Florida 33609

About us

DIRA has carefully selected unique, beautifully designed, handcrafted products created by highly skilled artists in South Africa. Our mission is to reveal the beautiful works of this resourceful, conservation-oriented design culture to the global market.

Elf Brow Band

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Pet - Brow multi color

This imaginative combination of vibrant colors will add style and spirit to your horse's tack. Durably beaded, this browband will stand up to the elements with virtually no wear and tear. DIRA Maasai browbands are meticuously handbeaded by skilled Maasai artisans in East Africa. Since each browband is individually crafted, no two are exactly alike. Place your curser over the picture for a closer look at the beadwork.  Free shipping. Arrives gift ready.

 Why DIRA?  We continually search for unique products of excellent and long-lasting quality that are created by artists residing in economically disadvantaged communities. We hope to serve as a vessel through which these gifted artists can expand market opportunities and improve their conditions. When you purchase any of our products you are partnering with us to help build hope and prosperity in the lives of these artists and craftsmen.







  • handcrafted in Kenya
  • displayed in brown leather with white, black, blue, orange, red, light green and yellow beads
  • 1.5 inch openings slide easily onto bridle
  • full ~15" length or cob ~14" length
  • custom sizing available - contact info@diralife.com.